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JV CANDIDATE IDENTIFICATION & EVALUATION
LOCATION: Brazil, Korea, Poland, and Colombia
PROJECT DESCRIPTION
Client contracted PRA to first identify the appropriate country for an expansion via strategic partnership; and second to identify, evaluate, and qualify potential joint venture partners in the down selected country. Brazil, Korea, Poland, and Colombia were the countries evaluated.
CLIENT PROFILE
Revenue:
$2B
Industry:
Wood Product Manufacturing
PROJECT DETAILS
Phase 1: High Level Evaluation
Evaluation of Brazil, Korea, Poland, and Colombia to assess the availability of appropriate strategic partners in-country.
- Market sizing & key industry sectors.
- Profile typical company in the market.
- Identify/evaluate candidate partners.
- Comparative analysis of markets and candidates.
Phase 2: Qualification Analysis of Down Selected Countries
Qualify target partners in the down selected country against partner criteria.
- Assess strengths in market segments.
- Financial and operational research of target.
- Target’s level of interest in partnership.
PRA GENERATED CLIENT REVENUE & YOY GROWTH
PROJECT OUTCOME
PRA initially evaluated four countries Brazil, Korea, Poland, and Colombia. Colombia was eliminated from consideration due to macro economic data. From the remaining three markets a total of 84 candidates were identified. Then 57 candidates were evaluated further resulting in 21 becoming active partner targets.